View Our Website View All Jobs

VP of Marketing

VP of Marketing & Communications

Reports To:                 Chief Revenue Officer

Position Type:             Full-time

Location:                     Concord, Masschusetts

Our nation relies on nonprofits to solve our most pressing social issues. Join us as we equip the foot soldiers in this work – the CEOs and volunteer board members – as they build a better future.  BoardOnTrack is a high growth SaaS start-up providing expertise, training, web-based tools and a membership community to non-profit boards nationwide.

BoardOnTrack is looking for a smart, creative, and analytical marketing leader to build out our marketing and communication functions across our customer lifecycle and partner ecosystem. 

You will be responsible for creating and executing a strategic marketing plan.

This role covers everything from strategy to experimentation, execution and analysis.  We are looking for a person who can help us take our current traction and turn it into a viral success and exponential growth.  The right addition to our team will be able to systematically build up the various programs and build a team around them as the business scales.   A proven track record of implementing best practices for marketing and communications functions in an early stage SaaS business is essential.


  • Develop and execute marketing and communications plans to create a consistent brand experience across our customer lifecycle and external partner ecosystem working closely with Sales, Customer Success and Product teams.
  • Execution of inbound marketing tactics such as search engine optimization (SEO), social media, landing page conversion testing, online advertising, and email marketing to grow quantity and quality of leads.
  • Leverage our amazing treasure trove of rich content into explosive lead gen growth.
  • Help us build a vibrant online community of people interested in transforming nonprofit governance.
  • Develop and implement a comprehensive social media strategy.
  • Set and achieve quarterly lead generation metrics
  • Deliver agreed upon annual Marketing ROI
  • Consistently optimize and improve BOT website and web presence.
  • Measure campaign results and optimize to hit agreed upon targets and goals.
  • Build integrated customer facing marketing plans to driving customer retention/usage. 

Skills and Experience

  • 10+ years of hands-on, relevant work experience in marketing roles within an early stage SaaS company
  • Comfort with and experience in building things from scratch without a marketing team
  • Experience with email marketing, lead nurturing, and marketing automation is required
  • Must be able to use data for decision-making in combination with intuition, common sense and judgment
  • Technically-savvy. Customer- and business-oriented. Excellent communication skills and ability to work in a small, tight-knit team.
  • Experience using/understanding of paid media platforms and creating and associated metrics
  • Experience with Marketo and Salesforce essential
  • Proven experience exceeding Lead Generation targets
  • Proven ROI metric attainment 
  • Engaging portfolio of marketing communication examples
  • Examples of thought leadership promotion
  • Experience with a start ups and working in a fast-paced environment a must.

Personal Traits

  • Ability to work independently, solve problems with limited supervision, prioritize tasks, and meet deadlines
  • A collaborative work style, innovative thinking, strong work ethic, and sense of humor
  • Exceptional project management skills
  • Ability to develop strategy and simultaneously roll up your sleeves and dive deep in the weeds
  • Must be metric and results-driven
  • Independent, highly-organized, detail-oriented, and self-starter
  • Energetic, hard-working, and enthusiastic team player
  • Principled individual with high ethical standards

To apply, email a resume and cover letter 

Please note the cover letter is essential -- tell us why you and why this job. It is your chance to stand out from the crowd.


Read More

Apply for this position

Apply with Indeed
Attach resume as .pdf, .doc, or .docx (limit 2MB) or Paste resume

Paste your resume here or Attach resume file

Human Check*