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VP of Marketing

VP of Marketing & Communications

Reports To:                 Chief Revenue Officer

Position Type:             Full-time

Location:                     Concord, Masschusetts

Our nation relies on nonprofits to solve our most pressing social issues. Join us as we equip the foot soldiers in this work – the CEOs and volunteer board members – as they build a better future.  BoardOnTrack is a high growth SaaS start-up providing expertise, training, web-based tools and a membership community to non-profit boards nationwide.

BoardOnTrack is looking for a smart, creative, and analytical marketing leader to build out our marketing and communication functions across our customer lifecycle and partner ecosystem. 

You will be responsible for creating and executing a strategic marketing plan.

This role covers everything from strategy to experimentation, execution and analysis.  We are looking for a person who can help us take our current traction and turn it into a viral success and exponential growth.  The right addition to our team will be able to systematically build up the various programs and build a team around them as the business scales.   A proven track record of implementing best practices for marketing and communications functions in an early stage SaaS business is essential.

Responsibilities

  • Develop and execute marketing and communications plans to create a consistent brand experience across our customer lifecycle and external partner ecosystem working closely with Sales, Customer Success and Product teams.
  • Execution of inbound marketing tactics such as search engine optimization (SEO), social media, landing page conversion testing, online advertising, and email marketing to grow quantity and quality of leads.
  • Leverage our amazing treasure trove of rich content into explosive lead gen growth.
  • Help us build a vibrant online community of people interested in transforming nonprofit governance.
  • Develop and implement a comprehensive social media strategy.
  • Set and achieve quarterly lead generation metrics
  • Deliver agreed upon annual Marketing ROI
  • Consistently optimize and improve BOT website and web presence.
  • Measure campaign results and optimize to hit agreed upon targets and goals.
  • Build integrated customer facing marketing plans to driving customer retention/usage. 

Skills and Experience

  • 10+ years of hands-on, relevant work experience in marketing roles within an early stage SaaS company
  • Comfort with and experience in building things from scratch without a marketing team
  • Experience with email marketing, lead nurturing, and marketing automation is required
  • Must be able to use data for decision-making in combination with intuition, common sense and judgment
  • Technically-savvy. Customer- and business-oriented. Excellent communication skills and ability to work in a small, tight-knit team.
  • Experience using/understanding of paid media platforms and creating and associated metrics
  • Experience with Marketo and Salesforce essential
  • Proven experience exceeding Lead Generation targets
  • Proven ROI metric attainment 
  • Engaging portfolio of marketing communication examples
  • Examples of thought leadership promotion
  • Experience with a start ups and working in a fast-paced environment a must.

Personal Traits

  • Ability to work independently, solve problems with limited supervision, prioritize tasks, and meet deadlines
  • A collaborative work style, innovative thinking, strong work ethic, and sense of humor
  • Exceptional project management skills
  • Ability to develop strategy and simultaneously roll up your sleeves and dive deep in the weeds
  • Must be metric and results-driven
  • Independent, highly-organized, detail-oriented, and self-starter
  • Energetic, hard-working, and enthusiastic team player
  • Principled individual with high ethical standards

To apply, email a resume and cover letter 

Please note the cover letter is essential -- tell us why you and why this job. It is your chance to stand out from the crowd.

 

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